You Suck @ Photoshop
Posted on February 18th, 2008 at 6:24 am by scarlett

For those who do photoshop these are so excellent. They’ll teach you two things.  1. Photoshop tricks.2. You can seek revenge without reverting to physical violence. You Suck At Photoshop 1You Suck At Photoshop 2You Suck At Photoshop 3 You Suck At Photoshop 4You Suck At Photoshop 5You Suck At Photoshop 6  

Gaslamp Cards Launch
Posted on February 6th, 2008 at 3:00 am by scarlett

Wow, suddenly a busy time. But I suppose that’s what happens. You make yourself busy and the Universe responds. You keep yourself procrastinating, and the Universe responds. New branch under VA as an umbrella corp:  Gaslamp Cards. I’m really excited about this, it’s launching VA Design into an entirely new area.  I don’t really have much to update right now. Just that things are still going very productively! 

Niceness on the eyes
Posted on January 7th, 2008 at 3:08 pm by scarlett

The new redesign of VA Design- the website [this would be VA Beta 4] is now up and running- and looks smashing on all browsers as far as I can figure.  If it doesn’t look nice on yours let me know!  Next is a web project for a commercial company- for a Lawyer association place. A lot of work ahead of that for the next six months but it’ll be worth it. 

Print success.
Posted on December 10th, 2007 at 10:34 pm by scarlett

After taking the last few months off for my writing priorities (and doing NaNoWriMo in November) I’m back on the road again. In October I did a lot of wallpaper designs for NaNoWriMo- which is National Novel Writing Month. Just to inspire and such. To see some examples: 

 Climbing to 50,000 words

 New character wallpaper 

 Excited, and nervous.  I finished my very first print project and though I’ve made mistakes I consider it a success. It’s a Christmas Card that I wanted to get printed and send out to friends and family. I went through three other designs until I came up with the final result which I’m still not happy with. I find myself falling into patterns that have set me up prior but are old ways. I’m ready to move on to new ways of design. I feel like there was just too much in it. But that’s okay, because I did what I set out to achieve. 

Right now I’m doing a logo for a Queen’s Poker Championship. It’s a self-designed study project for my printing practice and I begin with a logo, then move to a stationary set and other pieces. I’m really liking the logo that designed so far but it’s still a work in progress. Also, my business revamp is set for six months release. The end of the tax year so I’ll start under the new name and have the official release.

Boughting for business.
Posted on August 25th, 2007 at 2:50 pm by scarlett

I’ve just bought aUSB Cup warmer & chiller[finally]
Prank Memo Sticky Notes

&
The Government Manual for New Pirates.
So excited.So tired.Need sleep.Recently got this for my lappy

Wicked laptop sleeve done by Barry’s Farm. Great merch. Go check em.

Through Audio we see
Posted on August 12th, 2007 at 10:09 am by scarlett

I just had to mention this, because I think it looks amazing.

The new Justin Timberlake music clip for Lovestoned is brilliant. I think that his music clips in general have a very creative edge to them but this particular one is the effect of his form being intergrated into audio. I’d have love to have created an idea like that. Certainly gets the juices going. The cinematography, the camera angles, the sync with the music, righton cue.

VA Design is undergoing a lot of restructure. A year down the track and we’re standing on another stone, a stone closer to the next stepping stone in the life of VA. A new name, a more generic name yet still one that stands out in good, solid ground. For the moment I’m feeling very… lethargic in my movement forward. So many emotions coming up, so many that I want to face so that I can conquor them properly and move on. Step into a new era of VA Design.

The shift in the air
Posted on August 3rd, 2007 at 7:29 am by scarlett

I spoke to my brother yesterday [MykelI&D], he was looking for some help in finding brushes and patterns I’d used for some of my work. He said he’d seen some of the posters in my portfolio and wanted to lengthen his own design abilities into the realm of Photoshop.

I’m a creative bird, at heart, and am always looking for answers outside the box. I’ve found that’s what VA Design is all about. To create something new, stark, unique, original, ground breaking, etc etc. When I jumped into VA Design I was immediately lead into ‘the new black’ I suppose you could call it. Vector flourishes jumping out everywhere, gradient colours combined with vintage patterns below splodgy, dripping splatters. Vines, flowers, leaves, curling little threads of colour with calligraphic ends.

He told me he’d seen how popular this type of design is. And it is. It was. It’s been booming for the entire year I’ve been in VA Design so far. But I can see it chipping away.

I can’t explain it; I’ve always had an innate eye for what will be the next big thing. Design a jacket, a pair of pants, and four months later I would see it sitting in the stores. Listening to a particular artist, or a song, and following through to the CD to listen to one tune over and over and over and over and over. And then when the radio decides to play it over and over and over and over [approximately ever 30 minutes, though my own repetition had beat it by far], I already wish to hack at it with all my pens and pencils and kick my radio across the room.

I didn’t see the designs of vintage patterns, vectors, and flourishes. It isn’t possible with how new I was to the design world at the time. I’m still incredibly new, but I’m getting that feeling again. A change in the winds, a taste on my tongue. The old designs are leaving a funny copper taste at the back of my throat while the newer designs that you can see creeping into the mould taste sweet and draw my eye.

It reminds me of Tim Buckley, and his son the Great Jeff. Of Simon and Garfunkle. And most definitely Tom Waits. Bordering on classical punk perhaps, a sort of orchestrated stylized edge. It’s like someone’s taken all the previously useless brushes and coffee stains and watermarks and old, thin, wrinkled toilet paper and combined them. Sketched portraits, applying illustrated images in a jarred aspect that makes to stop and look.

Unlike its predecessor where the collage of clean vector cartoon images was thrown together you didn’t know where to look first, the images are empty. A void of space inside, and outside, but a very clear reflection of what/who it represents. Its animation would reminisce the viewer. A nostalgic memory with flickering frames, showing the image’s fragility.

Perhaps this isn’t the new black; but I can’t help feeling myself peel back the layer of antique wall paper patterns to a new, dustier appearance. I’ll be interested to see where the next corner of design takes us, at the very least.

It was times like yesterday I was grateful to have my brother so close, though we barely speak. I’d spent the entire week spinning out over what I should/should not be doing in the process of creating a business card.

Print is so new to me that I’m doing my best to get sucked into the vortex of bleeds, edges, paper, file types. I’ve only got to bleeds, so far. Pretty pathetic, but for me the concept of print is huge. Give me a web page any day, I’ll whip up some [head][body][Happy happy joy joy][/body][/head][/clarity].

Print? The Spinning Wheel of Death immediately emerges in my mind, and it stops there.
So in all my panic, thinking I would have to uproot myself from my beloved Photoshop and start attempting to use some sort of techniques in Illy and InDesign. Because business cards were only made in Illustrator or InDesign. And I had to do everything the designer way. I had to do things right.

And then I bought this book. And this book inspired me immensely with so many pretty colourful designs that were creative, unique, and otherwise all around special. They weren’t, though, all done in Illustrator. How do people get these images? I would do all this in Photoshop…

I am so adamant in my direct plough into my career that when I try so hard to see outside the box sometimes I do my best to see in it. But my brother assured me there is no reason why I couldn’t use Photoshop. It makes sense. For me it makes sense. So from the calming words of a fellow designer and big brother I finally slowed down and stopped freaking out that I was doing everything wrong. And in the end if I do end up doing everything wrong at least I did it myyyyyyyyyyyyyyyyy wayyyyyyyyyyy.

I wonder how many people get bogged down in ‘this is the way it has to be done’. Even though graphic design is all about understanding the curve of our own creativity and plotting it out. 70% [guess] of us all go to school for design which leads me to believe we all learn the same thing. What program to use what. Why we do it. What’s important.

Then there are those like myself who find our own way in the dark. And I think it’s important because we break the rules and we can start some groundbreaking stuff. It’s why I’m so grateful I’ve paved the path that I have up until this point. And will continue to. But this is not saying that those who attended school can’t. My theory is that simply building learning is structured and very valuable but when do people actually break out of it? When do they look down and realise they’re looking at their own feet?

I digress. I’m trying to make a point and I think I’m only making it worse for myself.

I do, still, desire so much to learn from someone though. It was speaking with my brother that it struck me like a very quick, unexpected punch how much I want to become a shadow for someone. A designer, specifically in print, so that I can simply watch them. Watch what they do. There must be opportunities to meet more designers out there but where? My communities are mostly based online and although it’s great I feel connected in the same instance I feel so disconnected. A lone designer traveller in the middle of the desert with a blackberry in her hand.

It’s all up to me in the end. I’m well aware of that. Elton John recently stated he wanted the internet killed [I believe due to his decrease in sales]. Kill the internet?? Are you serious?
And then it struck me how much of my survival is on the internet. It’s a frightening awareness. Makes me want to go out more, meet more designers. But, if you don’t attend school and you know one person who designs who is busy anyway, where do you reach out?

Tax Time and Wordpress
Posted on July 30th, 2007 at 6:42 am by scarlett

Ok so I’ve been working on wordpress themes. And I think I’m growing into something. I really enjoy making wordpress layouts and am getting the hang of it. We’ll see how we go, anyway.Today is tax man visitation. Oh yes, the wonderful tax man.Get it over and done with! I’m now sticking with an actual schedule that means that I don’t work over 8 hours a day (or try not to) and I have one day off a day. Wahey! No more overworking for VA Design. Most recent Wordpress theme designs here:

Wordpress Layout 1

Wordpress Layout 2 

Okay so time to pretty up for the Tax Man.

VA Evolution 2.0
Posted on July 8th, 2007 at 2:31 am by scarlett

I came to realise, half realise, while having a bath, why it is I’m procrastinating on such a high level. I’ve been thinking, stressing, crazing over Tax. I have looked at tax and I’ve now got tax books and everything. Haven’t touched them. I have work that needs to be done, especially for a friend whose expecting all these cards to be finished. They’re still sitting there, waiting to be finished. I want to do things my way. I mean really my way. 

I’m not going to University to study accounting [five years or whatever? To hell with that!]. I’m not going to school to study graphic design. I’m doing it all my own way. Setting my own curriculum, and doing my best to follow wherever my business takes me.

 This idea struck me most when I was thinking about ideas for these cards and feeling myself stalling. On every idea I came upon it was all…done. I work in photoshop and I’m a brushes and patterns freak. I love them. I used them every time. But they’re all someone else’s brushes, someone else’s patterns. When is it actually mine? I want to begin a work and finish it and use brushes I made, or patterns I made, or stock I made. All mine.

 I’m in awe of people who do Illustrator because it is all by your own hand, no? All those lines, bezier curves, pen tools, gradients and textures and typography. As much as someone made that font still it’s a very basic beginning, and you’ve got to work your way up from the bottom. For me it’s like, throw this in there and that and this and that works too and throw that in there and I feel like sure I made something nice but it’s not mine.

 I want to start designing my own way. Seeing a vision in my head and having the ability to get it out. I don’t expect it to be so simple and easy. It’s like an artist, seeing a vision and putting it on canvas. I always had that but my drawing skills slacked bad so what I put on paper was about 10% of what I wanted.

I don’t know where I’ll start. But I’m on the cusp, right on the edge of the next step of VA Evolution. Where everything I do really is mine. My way of accounting, my way of learning, my way of designing. That’s what will distinguish and separate me as ME. And before, I’m dragging my feet because I’m burning out bad under my anxiety but I have support out there- at this moment I’ve just found- that is there to push me forward. And sometimes you need that, and I’ll be the first to admit it. I need help and support right now. 

My design community, the higher percentage of designers are in the US and Uk, I don’t know one person in Australia besides myself which makes it awfully challenging because I have to learn everything from scratch, when it has to do with government, contracts, law, tax, etc. At the end of the day I feel as proud as all hell but in the meantime the road looks so wide and long.

Search and fire.
Posted on June 28th, 2007 at 3:41 am by scarlett

So I’ve been contemplating my audience, my demographic, the specific industry I want to be aiming for for now. Of course you don’t have to stick with one particular audience but I’ve heard it’s extremely important for marketing, and to get a good clientelle for ones business. I like CD covers, novel covers, and DVD/movie layouts. I love posters for bands, and movies, that sort of thing. I think I should get into the media industry. Or aim for it. I would love that. Which means I should cease trailing my projects here and there and sharpen my arrows. This isn’t to say I’m going to restructure my entire 8 month curriculum starting from July. I have so much work to do! But it’s certainly an idea. What other industries would I be interested in? Personal growth, artists, antique shops… I’m running out of ideas because I can’t put my finger on the specific kind of list I’m searching for.  Bah, it is frustrating. 

« Previous Entries